Pricing for Profit: Your Cost of Doing Business

Pricing for Profit: Your Cost of Doing Business
A snowy egret watches minnows under the surface of the water, waiting for the moment to strike. Photo by: Annalise Kaylor

One of the questions we get most often from photographers trying to break into the business is, “How do you know what to charge for your work?”

Time and time again I meet photographers who make the same mistakes: